They have studied chocolate closely.
Quaker is rolling out Life Chocolate Oat Crunch — chocolate clusters mixed in Life cereal. Kellogg is introducing Special K Chocolatey Delight — with artificial chocolate bits in Special K.
While neither Kellogg nor Quaker is claiming that the chocolate component is healthy, each is positioning the new products as nutritionally friendly.
"Chocolate has become a quasi-health food," quips Tom Vierhile, director of Datamonitor's Productscan Online. "Chocolate has been stricken from Santa's 'naughty' list this year."
M&M's are even used in teaching!
Now for some non~chocolate candy art!
Let's go there!
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